Press Campaign for GE Capital

Just as Morgan and I were packing our lives to move home (my first move in 15 years, you can imagine all the stuff I had collected), my friends at Moore-Wilson commissioned me to undertake a great job shooting a press campaign for GE Capital. The brief was to visit existing GE Capital clients in West London, Hartlepool, Motherwell and Telford, capturing scenes to illustrate client testimonials.

1000 miles, one house-move and two months later the campaign is now out so I no longer need to play secret squirrel. Here are three of the spreads along with two other runners-up that almost made the final selection. My favourite is the truck mechanic in the filthy green jacket – if you’d been there in Motherwell that snow-covered morning, you’d know exactly why he was dressed that way.







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